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About Sno

All about the SNO men and women who look after your holiday booking.

Founded in 2006, Sno Limited created the world's first ski resort guide for mobile web. Today we're the fastest growing ski travel business in the UK. With over one million skiing and snowboarding holidays online, our snowboard and ski deals are enjoyed in more than two hundred of the world's top ski resorts.
From Aspen to Zermatt and everywhere in between, Sno ski holidays fly to more than a dozen countries from thirty UK regional airports.

Founded in 2006, Sno Limited created the world's first ski resort guide for mobile web. Today we're the fastest growing ski travel business in the UK. With over one million skiing and snowboarding holidays online, our snowboard and ski deals are enjoyed in more than two hundred of the world's top ski resorts.

Service & Value so you keep coming back

Service - It's our mission to ensure your winter snow holidays are unforgetable. We think choosing and booking your next ski holiday should be as exciting as the holiday, so we want to always exceed your expectations, and make sure you're completely looked after from start to finish.

Value - because we work with All of the UK's biggest ski travel suppliers, and we don't need to sell you our own packages, we can help you choose the perfect skiing or snowboarding package for you, your group, your family... who ever you're going away with... at an amazing price. At Sno Ski we're dedicated to finding you the very best ski deals online.


Having first skied with school aged 10, Richard eventually fulfilled a lifetime ambition and, while his friends were sensibly buying houses to live in, bought a small flat in Chamonix. After several summers of climbing and winters of skiing and snowboarding, he decided to create a business based around winter sports holidays. After a decade and more of making factual programmes at the beeb, Richard left auntie to create Sno Limited and the rest is history.
Skis: all mountain
Board: Burton Canyon
Favourite resorts: Chamonix, Zermatt, Meribel, Val d'Isere, Verbier, Val Thorens, Courchevel
Favourite Resort: Chamonix


Idalette learned to ski in Kitzbuhel aged 13 and, after a short period on snowboard, decided that skiing was the way to go. Firmly focussed on the "holiday" element of a ski holiday, Id prefers to treat skiing as recreation rather than sport and is the most likely team member to come back from a ski trip super relaxed and recharged. To this end, she is a strong advocate of the Italian style of ski holiday, where more focus is put on the great food and friendly relaxed vibe than on clocking up huge on-piste mileage.
Top resort recommendations: Zermatt, Courchevel, Les Gets, Avoriaz, Morzine, Kitzbuhel.
Favourite resort: Val d'Isere.


Since strapping into a snowboard in Saalbach aged 15, Calvin’s been totally hooked on the white stuff. He loves the jumps and tricks side of boarding… But at the end of the day nothing beats off piste riding in fresh powder! On ski holidays, you’ll find him up at the crack of dawn and kitted up, ready to catch that first lift of the day. The best things about being in the mountains? The atmosphere of the different towns, the après ski bars and meeting new people (after the snow of course!).
Snowboard: Burton / Salomon
Favourite trick: Any kind of grab (when I land them)
Top 5 resorts: Wengen, Tignes, Saalbach, Val d’Isere, Livigno
Favourite resort: Tignes


First skiing with family aged 7 and then following with several school ski trips, it was inevitable that Natalie would become a chalet girl after university. Her passion for the mountains has kept Natalie in the ski travel industry, booking thousands of happy customers over the last decade, and travelling to new resorts each year. Natalie has skied most of the top resorts in France, several in Italy and Switzerland, and is a Lapland and Santa Breaks specialist. Having worked and lived in Courchevel for six months as a chalet host, this magical resort remains Natalie’s favourite.


Jack first learned to ski on school trips to Austria in his teens, then finally earned enough to take himself on a group ski holiday to Verbier with pals. Jack was hooked and took a job in a hotel the very next winter! Loving a log fire and dining with friends, Jack has become an expert in chalet holidays and has visited Val d’Isere the most, but his favourite resort is still Verbier… you never forget your first season!


Kristina has been a travel operations expert for her whole career and a ski specialist for over a decade. After working for one of our main chalet operators, she came to SNO after covid and is already central to the focus on our customers having an amazing experience before, during and after their ski holidays. She might be a ski specialist, but Kristina is also a total sun-worshipper, sporting the joint best tennis-tan alongside Jack on our recent team holiday in Greece. Kristina’s favourite ski resorts are La Plagne and Les Arcs.

Rich T

Our other Richard is a veteran of many ski resorts, but his clear favourite remains Whistler, where he spent a couple of deliriously happy seasons in his twenties. Expert in Austrian ski holidays (especially St Anton and Ischgl), Rich is also one of our top experts on all inclusive ski holidays, so ask for him if you prefer sticking to an exact budget with ski-all-in. Loving tennis too, Rich T is a big fan of Club Med summer holidays because they include free coaching… and a completely free bar!


Growing up in Scotland, you’d think Annaliese might be virtually born on snow, but she has actually only just starting to learn to ski this winter. With a passion for travel and a love of all things sporting, her role in aftersales is the perfect fit. We’re going to enjoy getting her hooked!


Perhaps the most experienced person in the world of ski holiday bookings, Tom has been sending repeat customers to the world’s best ski resorts and alpine accommodation for over a decade. With an encyclopaedic knowledge of European catered chalets, if he can’t find it for you, it doesn’t exist. While he has a soft spot for Obergurgl, Tom is the man to phone if you’re looking to grab a last minute ski holiday at the best possible price.


Our resident ski instructor, Ross became a holiday reservations expert here in London, and has also worked for SNO while living for a winter in Morzine – ah the joys of a ski resort “workation”! Famously unhurried and unphased, Ross left driving back to the UK until the actual day that France closed to all travel, at the very start of Covid. Apart from a love of skiing in Canada, Ross’ favourite ski resorts are anywhere he can go on a family ski holiday with his mum, dad, sister and brother – a family who skis together stays together :-)


Another travel industry veteran, after a childhood filled with skiing, Bekki has been an Aftersales pro for almost a decade, recently returning to SNO to help with us handle a super busy winter, after time away helping her sister start a mental health charity. Another big tennis player in the team, Bekki goes for a classier ski experience and loves the “après” just as much as the “ski”. Favourite resorts are, of course, the posher ones: Verbier, Val d’Isere and Ischgl.


George knows people.


Having built the UK's fastest growing ski website, Sky has a wider knowledge of the stats and reputations of more ski resorts than the most sun-soaked old seasonaire. Ensuring our thousands of chalet, hotel and apartment details and images are constantly up to date, he also knows all of the best (and best priced) accommodation and ski holiday packages. Still a beginner on the slopes, Sky is a true "armchair expert" on the best skiing worldwide.
Top resorts: 3 Valleys, Espace Killy
Favourite trick: parrallel turns
Skis: forgiving beginners' skis
Favourite resort: Val Thorens
Best chalet: Chalet Mathilde


Having learned to ski in France just 3 years ago, Naomi has definitely caught the ski fever and can't wait to be back on the slopes each winter to learn some more, get the essential goggle tan and have a slope-side Tartiflette! She loves knowing the resorts inside out as well as getting to know the locals who work in them. Naomi is currently researching Europe's top ski resorts to ensure our guides are the most useful online. She is our top expert on childcare and family friendly places to ski with kids.
Skis: Stockli Spirit Motion
Naomi's top resorts: Megeve, Meribel, Verbier, Courchevel and Val d'Isere.
Favourite resort: Meribel
Favourite accommodation: Chalet Arktic


After finding a love for skiing aged 15 in Austria, Kiah describes herself as a cruisey skier who likes a challenging red or black every now and again. Her ideal piste is one that ends in a bar with a sun lounger... And her favourite thing about skiing is finishing a run and looking up thinking “did I do that?!” When she’s not on the slopes, you’ll find her on said sun lounger - or back in the chalet getting to know the staff and other guests over dinner and drinks.
Skis: Lacroix Pearl Flakes
Top resorts: St Anton, Val d'Isere, Tignes, Val Thorens, Les 2 Alpes
Favourite Resort: Les 2 Alpes
Favourite accommodation: Hotel Altapura


Jon first learnt to ski in La Thuile on a school trip aged 12. He recently learnt to snowboard in Pas de la Casa, but rather than converting to the dark side likes to call himself ‘ambisnowstrous’… A passionate ski trip planner (he takes yearly trips to the Alps and was Vice President of his uni ski club) Jonathan loves spending ski holidays with friends – and when not on the slopes he’ll be found at slopeside bar enjoying a spot of après!
Skis: Atomic Panic All-Mountain Twin Tips
Top Resorts: Val Thorens, Val d’Isere, Tignes, Alpe d’Huez, Pas de la Casa, Les Arcs
Favourite Resort: Val Thorens
Favourite accommodation: Chalet Lapin de Neige


Kelly first strapped into a snowboard in 2008 in his homeland New Zealand, before finding himself doing a season in Whistler and becoming one with the mountains… then a dancing machine by night (if he’s not on the slopes, you’ll definitely find him on the tiles). Our resident expert on long haul ski trips, he’s snowboarded around British Columbia, Vail and Breckenridge. Having more recently found a soft spot for Switzerland in the Jungfrau region, he’s now excited to check out other resorts around Europe.
Snowboard: Atomic Axum
Favourite trick: Face planting in powder
Top resorts: Whistler, Vail, Grindelwald
Favourite resort: Whistler
Favourite accommodation: Coast Blackcomb Suites


As a teenager Louise lived in Switzerland, so growing up with the Alps on her doorstep she soon fell in love with skiing. Her favourite style of skiing is freeride - venturing off into the powder and in-between the trees. She is a real mountain enthusiast who also enjoys snowboarding, rock climbing and hiking. Louise is using her knowledge of Europe’s best resorts to help make Sno the place to come for ski advice.
Skis: Hagen ski touring skis
Louise’s top resorts: Davos, Engelberg, Adelboden, Mayerhofen, and Morzine
Favourite resort: La Plagne
Favourite accommodation: Chalet Chanterelle


Sophie learnt to ski in Vermont age 6. From then on she took to the American slopes every year and despite the occasional ski-in with a tree, caught the bug big time and took to the piste wherever she had the chance. Having skied in North America, Chile and Australia she is keen to enjoy more of our European skiing culture. She loves spending a long day on the slopes, with the occasional stop-off at a cosy mountain bar for a well-deserved drink.
Skis: Blizzard Viva 7.0
Sophie Recommends: St Anton, Meribel, Ischgl, Morzine, Val d’Isere
Favourite resort: St Anton
Favourite accommodation: Hotel Alte Poste


Michael first skied as a toddler in the ski schools of Pfronten, Germany. He has since been perfecting his carving skills on the slopes of Chamonix, St. Anton, Val Thorens, and Cervinia, where he most recently worked as a seasonaire. There he had his first stab at the snowparks, attempting to get his skis in the air. He is known to enjoy munching on Nutella waffles and making his way diligently down for après beers at every happy hour. Mike now works here at Sno providing the inside scoop on the top ski resorts in the Alps and helping to ensure our clients find the best deals and book the right ski holiday for their party.
Favourite resort: Cervinia
Best hotel: Club Med Cervinia


Maddie first learned to ski age 12 on a school trip to Serre Chevalier. Awarded the Stack of the Day prize thanks to an embarrassing incident involving a chair lift and a pole, she wore that dragon-horned hat forfeit prize with pride for the rest of the week. Following another trip to Austria 2 years later, Maddie was hooked. This year in France she made up for lost time by visiting every ski resort possible. Maddie has a place in her heart for small time traditional French resorts, and a place in her stomach for a cheesey fondue every time!
Favourite resort: Tignes
Best hotel: Gustavia in Chamonix

Awesome late ski deals on Sno

Because of our special relationship with Britain's top ski holiday companies, our last minute ski deals page is the best place online to discover discount ski holidays and crazy ski bargains. Check it out each morning and be the first to see and grab the days best prices.

Got an existing booking with Sno?

You can get in touch anytime by replying to the booking email we sent you, or calling our main number at the top of the page. Make sure you quote the name of the Lead passenger on the booking and the Booking Referance number in any correspondance or call.

Sno difference

We're constantly searching and booking the package ski holidays of the biggest UK ski suppliers, so we give better service and value because we provide:

Unbiased Advice:

Unlike when you phone a tour operator, we don't need to try to sell you our own holidays, because we sell literally "all ski holidays, from all suppliers". If you want independent advice that you can trust, phone our ski specialists now on 020 7770 6888.

Best Price Promise:

Often the same holiday will be run by more than one supplier so, by working with them all, we can ensure you get the best ski deal. We're so confident of getting you the best deal, we promise to beat or match any real price for the same holiday. See our t's & c's for details of our price guarantee.

Wider Selection:

Imagine if a ski company had as many holidays as the 10 biggest ski firms put together - that's exactly what you can see here on Sno.co.uk

We take the leg work out of finding the best ski deals, by offering holidays from ALL the UK's best ski operators. Forget trawling endless websites scribbling down ski deals in the hunt for your perfect package. Search once on Sno.co.uk and compare the best deals in one place, "All ski holidays, from ALL travel co's, on One page". We ensure all packages with flights are fully ATOL protected and all ski holidays without flights are TTA covered, so you can book with confidence.

Sno bias, Sno fuss, Sno big deal

If you like Sno please Sno

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