Did you watch it too? Stacey Solomon and Joe Swash transformed their February 2024 family ski holiday to Switzerland into must-watch telly in their BBC One reality doc. The trip showcased the reality TV couple navigating the challenges and triumphs of introducing their five children to skiing at a resort specifically chosen because “the mountain […]
After four decades of skiing the Alps I can confirm emphatically that turning 50 doesn’t mean hanging up your skis nor even skiing less. It means skiing smarter, often cheaper, (sometimes completely free) and actually taking a lot more ski holidays per winter. We have hundreds of clients who are skiing regularly in their 70’s, […]
The White Gold Revolution and How Ski Resorts Create Winter Artificial snowmaking started as an accidental lab discovery but has become a multi-billion euro and dollar industry. Up to 95% of ski resorts rely on snowmaking and I have skied in Italian Alpine resorts which depend on the fake stuff for 90% of their trails. […]
We need to talk about Alpe d’Huez après ski, because honestly, this place can get quite wild. And I mean that in the best possible way. I’ve been coming here for years, watching La Folie Douce grow from a decent mountain restaurant into an absolute circus at 2,000m. Seen grown men utterly defeated trying to […]
You could be forgiven for not considering Alpe d’Huez for a beginner ski holiday. It’s got the legendary Sarenne black run and yes, some famously challenging off-piste. But tucked away in this high-altitude playground is one of France’s best-kept secrets for beginners. After watching countless first-timers transform into decent skiers here, I’m convinced it’s one […]
Where Altitude Meets Attitude, this is Val Thorens After Dark At 4pm on a bluebird Thursday, after three Mutzig beers at La Folie Douce, dancing on a table with a Danish stag party, a saxophonist in gorilla suit blasts house music at 2,600m altitude, with the entire Trois Vallées stretched below in panoramic glory… this […]
If you’ve been thinking of having a go at ski touring, you’re not alone, with skinning up and skiing down now the fastest growing snowsport in the world. The closed lifts during covid also spawned a generation of new backcountry skiers and the European Alps have become super-accessible for UK beginners. Multiple resorts now offer […]
When clients hear “Europe’s highest ski resort,” they often picture Val Thorens as some sort of extreme sports playground where only the fearless dare to tread. But nothing could be further from the truth. At 2,300m, this purpose-built snow-sure resort has one of the Alps’ most gentle beginner setups – complete with four free magic […]
Look, I’ll level with you. When people think French ski resort nightlife, ski trips to La Plagne rarely get mentioned in the same breath as Val d’Isère. Which is exactly why the SNO team have spent the better part of many seasons discovering that this sprawling resort hides one of the Alps’ most varied après […]
Whether you’re a seasoned shredder or a newbie to the slopes, you will have heard that ski holidays are renowned for their après scene and speciality cocktails. We’ve rounded up a few of our favourite mountain cocktails and some of the places where you can sip them with a magnificent glistening white backdrop. Aperol Spritz […]
