There's no doubt the most popular country for British skiers is still France, but Austria is fast catching up the king of winter destinations. Thanks to slightly lower prices and now legendary Austrian après ski scene, the biggest and best such as St Anton and Mayrhofen are now just as popular as French giants Val d'Isere and Meribel and their close second tier neighbours Val Thorens, La Plagne, Tignes and Courchevel.
The winners in recent winters have been the Italian destinations, with their relaxed, family friendly atmosphere and focus on great food and having fun. If France is about the "ski", then Italy is definitely about the "holiday" and our repeat bookings of top Italian ski resorts Sestriere, Courmayeur and Sauze d'Oulx bear testament.
Looking for an ambiance that's a cut above? You'll find superb luxury hotels & chalets in all the great resorts, but the poshest, like Verbier, Courchevel & Zermatt are where to enjoy the most refined après ski & boutique shopping in the alps.
For huge mileage, or to be sure of terrain for all abilities in your party, look at the true mega-ski-areas like the Three Valleys (the world's biggest linked ski domain) or Espace Killy and their equivalents in Switzerland (4 Valleys), Italy (the Milky Way and Dolomiti Superski) and Austria (the Arlberg Ski Circus, Ski Welt, Zillertal Superski area and Europa ski region). It's also worth checking out the other French favourites of Paradiski and Portes du Soleil as they're vast and slightly cheaper than Les Trois Vallees et al.