There are about ten shops including a small shopping centre within the Hotel Pamporovo. Skiwear and equipment tends to be cheaper than in the Alps and of course there are Bulgarian souvenir outlets - bells are a particularly popular item but be wary of travelling salesmen trying to force them on you.
Bargains are plentiful as no tax is charged on goods so it's a haven for cigarettes and alcohol buyers
Pamporovo ski rental shops value rating gets ? stars out of 5 overall